Following his time at Sierra Canyon High School in Chatsworth, California, James decided to dedicate himself to USC, ultimately selecting the Trojans over other options such as Ohio State and Oregon.
While checking out the college campus, the highly-rated shooting guard appeared at ease rocking a stylish Chrome Hearts Multi Color Cross Hoodie paired with matching black sweatpants from the same trendy brand.
PSD, the renowned brand known for its high-quality underwear, has joined forces with up-and-coming high school basketball sensation, Bronny James. This partnership symbolizes a significant achievement for PSD, a brand that has garnered a strong following in the industry. As a loyal supporter of PSD for a long time, James is poised to become the youngest athlete entrepreneur for the brand.
According to James, he has been rocking PSD for as long as he can recall. He believes that a genuine and heartfelt connection is what really adds excitement to a partnership like this. He is excited to bring his ideas and viewpoint to the table to create some one-of-a-kind artwork.
PSD and their team of talented designers have noticed James’ ability to stay on top of the latest fashion trends. They are collaborating with him to create a collection that embodies his distinctive style. The new line is set to debut this Spring and will be sold at popular retailers such as Champs, Hibbetts, and Snipes, as well as online at psdunderwear.com.
Seeing Bronny wear PSD clothing as he grows up has brought us great pleasure, especially since it all began when Mike Miller gave some gear to his father while they were playing together in Miami, revealed Curt Flaitz, Co-Founder and President of PSD. We are delighted that our collaboration has evolved organically, and we look forward to further strengthening our connection with him.