In addition to being the newest all-star in the fashion industry, Jayson Tatum is an MVP on the basketball court. The 26-year-old father and forward for the Boston Celtics has made a nаme for himself in the sports world (he was chosen as the NBA’s Eastern Conference Finals Most Valuable Player in 2022), and as Coach’s newest ambassador, he is expanding his personal style portfolio.
Tatum exclusively talks to PEOPLE about his job, which entails the athlete looking dapper in Coach’s spring 2024 accessories in a launch campaign. “It means a lot to be able to join the brand in such an organic and authentic way,” Tatum says. “It’s been a great time,”
It’s safe to assume that Tatum was ecstatic to be on set (you should see the gorgeous pictures), especially when he was modeling the stylish Jackson Watch and the stylish square-framed Gradient sunglasses—which have gained extra points in Tatum’s wardrobe since they are “suρer dоpe.”
Tatum adds that he adores how adaptable the eyewear is and how well it can be dressed up or down. It also helps that the style blends in seamlessly with his regular wardrobe. His credo is to look well without compromising comfort.
“Comfort is the most crucial factor, especially for someone who is 6’9″ with wide shoulders and a little waist,” . “It’s important to be able to feel brave in whatever you wear, not just what looks good.” It’s crucial to me that whatever I wear feels comfortable and allows me to be who I am because we travel a lot and take planes after games.
Celebrates Son Deuce’s Fifth Birthday with Jayson Tatum: “The World’s Best Friend of Mine” Tatum calls his sense of style “forever changing,” but he prefers to stay in his own niche rather than chasing after the latest fashions. Though he’s still developing his sense of style, he always draws inspiration from his hometown of St. Louis.
Regarding how the NBA’s business-forward dress code has affected court attire, Tatum tells PEOPLE that “the tunnel walk has become this almost iconic thing that players look forward to.” “I think it’s fantastic for fashion, and I think it’s great that these athletes are taking charge and finding authentic ways to express themselves.” Everybody has a distinct and individual style.
Through this new journey with Coach, Tatum wants to share a message of positivity that has inspired him throughout his career. Because there are so many opportunities to lose yourself in this field, having the guts to be authentic is crucial. It’s crucial to be authentic, organic, and loyal to who you are.
And Tatum wants to remind everyone that being true to yourself and doing what you love will get you far, just as his organization empowers young people in St. Louis to follow their ambitions.