The San Francisco 49ers are buzzing with excitement as sophomore wide receiver Jacob Cowing has reportedly transformed his physique, packing on significant muscle mass ahead of the 2025 NFL season. According to star tight end George Kittle, Cowing’s newfound strength could be a game-changer for the team’s dynamic offense.
A Promising Rookie with Limited Opportunities
Cowing, a fourth-round pick (No. 135 overall) in the 2024 NFL Draft from the University of Arizona, made waves as a rookie with his blazing speed, clocking a 4.38-second 40-yard dash at the 2024 NFL Scouting Combine. Despite his explosive potential, the 5’8”, 168-pound receiver saw limited action in his debut season, recording just four catches for 80 yards while primarily serving as the team’s punt returner. However, his lack of offensive snaps didn’t deter his determination to make an impact.
Kittle’s Praise and a Physical Transformation
Kittle recently shared his enthusiasm for Cowing’s offseason transformation, noting that the young receiver has bulked up significantly. “Jacob’s put on some serious muscle,” Kittle said in a recent interview. “He’s looking like a different player out there, and I think he’s ready to take a big step forward.” This added strength could address concerns about Cowing’s smaller stature, which some speculated limited his role in 2024, particularly with quarterback Brock Purdy, who reportedly struggles to spot shorter receivers downfield.
A Stellar College Career
Cowing’s college career showcased his potential as a dynamic playmaker. Over five seasons at UTEP and Arizona, he amassed 316 receptions for 4,504 yards and 33 touchdowns, demonstrating his ability to create separation and make big plays. His toughness, sharp route-running, and yards-after-catch ability made him a standout in the Pac-12, and now, with added muscle, he’s poised to compete for a larger role in San Francisco’s offense.
Challenges in a Crowded Receiver Room
Cowing’s path to a breakout season isn’t without challenges. The 49ers’ receiver room is crowded, with established stars like Deebo Samuel Sr., Brandon Aiyuk, and Jauan Jennings, alongside rookie Ricky Pearsall, who had a strong 2024 campaign. Additionally, the team’s decision to draft another speedy receiver, Jordan Watkins, in the fourth round of the 2025 NFL Draft raised questions about Cowing’s future with the team. General manager John Lynch revealed that the 49ers were split on drafting Cowing in 2024, with some favoring a linebacker instead. This lack of consensus, coupled with Cowing’s limited usage last season, puts pressure on him to prove his worth in 2025.
A Player with Heart and Hustle
Despite these challenges, Cowing’s work ethic and versatility could set him apart. His thoughtful gesture of sending a thank-you letter to the 49ers’ coaching staff after his pre-draft visit left a lasting impression, with head coach Kyle Shanahan noting it as a key factor in his selection. Cowing’s dedication extends beyond the field, as he actively participates in community outreach and youth mentorship programs in his hometown of Maricopa, Arizona.
Looking Ahead to 2025
As the 49ers prepare for the 2025 season, all eyes will be on Cowing to see if his physical transformation translates to on-field production. With his speed, toughness, and newfound strength, the sophomore receiver has the tools to carve out a significant role in Kyle Shanahan’s offense. If he can build chemistry with Purdy and capitalize on his opportunities, Cowing could become the explosive playmaker 49ers fans have been waiting to see.