Shein has not yet commented on this incident.
The appearance of oversized models on the catwalk in recent years is a way for brands and designers to redefine the fashion standard of physique. This is also a way to honor the beauty of every woman’s body. However, not every brand has the right words to go with the right actions.
Recently, Sarah Jane – an oversized model, condemned the fashion house Shein and said that the retailer “distorts” her body shape to “deceive customers”. Sarah Jane is feeling deeply offended.
The 28-year-old beauty said that she is no stranger to editing photos in post-production. But after seeing images of herself modeling for Shein, a global fashion retailer, Sarah felt compelled to speak up.
Sarah insists her photos have been “manipulated” to the “extreme”, saying the company has flattened her stomach, slimmed down her waist and slimmed down her arms.
She told news.com.au: “The first time I saw it, I burst out laughing. I couldn’t believe they were so ‘exaggerated’. Even though I’m so used to brands editing it. the pictures look great, but this is just too ridiculous. I don’t even look like that!”.
“They made my waist really small, but at the same time stretched my butt and bust to make them look bigger. I want to remind everyone that the pictures on the Internet don’t really reflect my real appearance. someone’s economy. What Shein does just makes people like us feel more guilty about our own bodies, “said Sarah Jane.
Many fashion brands tend to remove the fat layer on the model’s face, flatten the abdomen, shrink the arms or even enlarge the hips, remove stretch marks. For models like Sarah, this does not reflect the truth, making it difficult for customers to know if the product is right for them.
Sarah also said that this action of Shein is to take advantage of the image of an oversized model, hitting the low self-esteem of people with large bodies to quickly sell goods.
Shein has yet to respond to this incident.
As one of the most successful retail fashion brands of the 21st century and earning huge revenues, Shein has repeatedly been entangled in scandals around the production process and how to build its image. Exploiting the labor of workers, seriously polluting the environment, cheating in the production process… are all scandals associated with this brand.