“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign,” the Grammy winner said of working with Calvin Klein in his native Puerto Rico
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Bad Bunny is stripping down as Calvin Klein’s newest celebrity underwear model!
The 31-year-old singer stars in the brand’s sexy new campaign to promote the Icon Cotton Stretch underwear for the Spring 2025 collection. The campaign was directed by photographer Mario Sorrenti, who photographed the Grammy winner in his home country, Puerto Rico.
In the photos, the Un Verano Sin Ti singer stripped down and showed off the product’s white and black boxer briefs, while in others, the singer rocked the brand’s signature classic tank top.
The Icon Cotton Stretch is an updated version of the original designer underwear with maximum comfort. The new design includes a “stitch-free Infinity Bond waistband, a supportive contour pouch and enhanced shape retention for premium ease of wear,” per the press release.
“From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look,” the release continued.
Eve Hewson Strips Down to Unveil Calvin Klein’s New Shapewear in Sexy Campaign — Get an Exclusive First Look
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Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny.
Directed and Photographed by Mario Sorrenti
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” the singer said in the press release.
“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Along with the sexy photos, the brand issued a campaign film that is set to his hit song “EoO.”
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Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny.
Directed and Photographed by Mario Sorrenti
The singer’s campaign follows his attendance at the iconic brand’s return to New York Fashion Week in February. He joined the likes of Calvin Klein himself, Christy Turlington, Eve Hewson and Alexander Skarsgård at the show, with the latter two also having starred in recent campaigns for the brand.
Hewson’s recent February 2025 collaboration was for the brand’s new shapewear line. While Skarsgård returned to modeling for Calvin Klein’s Fall 2024 menswear campaign in September 2024.
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Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny.
Directed and Photographed by Mario Sorrenti
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The month prior, in August 2024, Greta Lee modeled for the first installment of the Calvin Klein Fall 2024 campaign. That same month, Jeremy Allen White was recruited by the brand — after his partially clothed spring campaign — for the Fall 2024 denim ads.